Written by:

Ben Haig

Ben Haig

May 13, 2023 at 9:27 PM

Byte-Sized Development Insights

Static Site Generation: A Comprehensive Guide

In today's digital age, websites play a vital role in the success of any business. However, creating a website from scratch can be a daunting task. This is where static site generation comes into play. Static site generation is a popular technique used to create fast and efficient websites. In this article, we will delve into the world of static site generation, its benefits, and how to implement it on your website.

What is Static Site Generation (SSG)?

Static site generation (SSG) is the process of creating a website using static files that are pre-built and do not change. These files include HTML, CSS, and JavaScript files. Unlike dynamic websites, static sites do not require a database to serve content. Instead, the content is generated before it is served to the user.

How Does Static Site Generation Work?

Static site generation involves creating a website's content and templates, then using a static site generator to generate the final HTML files. The content and templates are written in markup languages like Markdown and Handlebars. When the static site generator is run, it compiles the content and templates into static HTML files.

Benefits of Static Site Generation

Faster Load Times

Static sites are much faster than dynamic sites because they don't require server-side processing. When a user visits a static site, the content is served directly from the server without any additional processing. This results in faster load times and a better user experience.

Improved Security

Static sites are more secure than dynamic sites because they don't require a database to store content. This makes them less susceptible to attacks like SQL injection and cross-site scripting. Additionally, since static sites are pre-built and do not change, there is less risk of introducing vulnerabilities when updating the site.


Since static sites don't require server-side processing or a database, they are generally cheaper to host than dynamic sites. This makes them a great option for small businesses or individuals who don't have a lot of resources to devote to website hosting.

Better SEO Performance

Static sites are more SEO-friendly than dynamic sites because they are easier for search engines to crawl. Since the content is pre-built and doesn't change, search engines can easily index the site and serve it to users in search results.

Static Site Generation vs. Dynamic Site Generation

Static site generation and dynamic site generation are two different approaches to creating websites. Dynamic sites require server-side processing and a database to serve content. They are generally slower than static sites but can be more powerful and feature-rich. Static sites, on the other hand, are faster and more secure but lack the interactivity and customization of dynamic sites.

Choosing the Right Static Site Generator

There are many static site generators available, each with its own strengths and weaknesses. When choosing a static site generator, consider factors like ease of use, community support, and compatibility with your existing tools. Some popular static site generators include Gatsby, Astro, and NEXT.js (what we use at Fabled Web).

How to Implement Static Site Generation on Your Website

Implementing static site generation on your website involves a few key steps:

Step 1: Choose a Static Site Generator

Choose a static site generator that meets your needs and is compatible with your existing tools and workflows.

Step 2: Create Content and Templates

Create your website's content and templates using markup languages like Markdown and Handlebars. This includes writing blog posts, creating pages, and designing your site's layout and styling.

Step 3: Generate Your Website

Once your content and templates are ready, use your chosen static site generator to compile them into static HTML files. This may involve running a command in your terminal or using a graphical user interface.


Static site generation is a powerful technique for creating fast, secure, and cost-effective websites. By using a static site generator, you can easily create and deploy static websites without the need for server-side processing or a database. With the benefits of faster load times, improved security, cost-effectiveness, and better SEO performance, static site generation is a great choice for individuals and businesses alike.